SlideShare is a great place to promote attractive, useful presentations to get the visibility you need. Most social media marketers are focused on Facebook, YouTube, Twitter, Instagram and LinkedIn.

 

But are they missing the boat? Out of all of the social platforms out there, SlideShare is the most overlooked and underutilized. Visual content is hot and it’s not going away. SlideShare is an obvious fit for visual content.

People learn best when they can see what they’re supposed to be doing. Slides make it easy for viewers to see how to complete steps, go at their own pace and jump back and forth as needed.

A how-to guide on SlideShare lets you avoid overwhelming viewers by giving them information one slide at a time. If viewers get bored, they can quickly flip forward to the part that interests them. Check out my tutorial on How to use Slideshare.